Deal Is First Of Many As Digital Business Providers Consolidates


On February 19th, Sprinklr announced the acquisition of Dachis Group.  The acquisition will make Sprinklr the largest independent end-to-end Social Relationship platform in the market. While many will see this deal as a services play, the acquisition is significant in the for a few key reasons:

• Dachis brings key product sets to the Sprinklr portfolio. While known for pioneering social business consulting, over the past 24 months, Dachis Group had built out a portfolio of products from brand analytics via the Social Business Index, Content Optimization (which supports the push to native advertising), and employee advocacy (which can be seen on the Sprinklr Content Creator).
• Sprinklr augments its services capabilities. Partnerships with Accenture and Deloitte have given Sprinklr the range and reach to deliver on global deployments.  The services arm of Dachis will add to this capability and augment existing partnerships.  Customers should not expect Dachis Group service folks to compete with Accenture and Deloitte.

The Bottom Line: Spinklr and Dachis Group Customers Gain a Win Win
In this rapidly consolidating market, mergers and acquisitions provide the scale and critical mass to compete in the market. As the market shifts away from social business and more towards digital, expect new models to emerge among the social leaders who see the vision to move forward.  Services and software will be key to competing in a world of networks and mass personalization at scale.