Webinar Invite: Delivering on Continuity - The Future of Marketing
Marketing Begins With Continuity of Experience
If you’re a regular reader of my blog, and have managed to take a look at my book, I think we can say that we’ve established that digital disruption impacts every person and every business on the planet. Nowhere is the impact being felt more than in the marketing department.
I’ll be presenting on the Future of Marketing and diving in on how marketing teams need to deliver continuity in order to really operationalize the campaign to commerce lifecycle.
When we think about digital disruption, it’s in the marketing department where we see both power and responsibility. The rise of marketing automation and analytics tools gives marketing teams the power to do so much more. And on the other hand – the responsibility of evolving the business lives largely with the marketing team that must decide who to target, how to target and when – and execute a significant part of it. Not to mention the role that marketing must play as they educate and lead their organizations to the true nature of brand – not a logo, not a slogan, but a promise that must be delivered on by everyone.
It’s a tall order. Please join me for the Future of Marketing webcast presented by Microsoft Dynamics and learn more about how you can drive success in this new age of marketing!
Feel free to join the conversation at #MSDynCRM #CustExp. I also encourage you to keep watching for lessons, and join in full keynotes and book tours.
Your POV.
Want to learn more about disrupting digital businesses? Are you competing in a new business model? Have you ordered the book?
Add your comments to the blog or reach me via email: R (at) ConstellationR (dot) com or R (at) SoftwareInsider (dot) org.
- Developing your digital business strategy
- Connecting with other pioneers
- Sharing best practices
- Vendor selection
- Implementation partner selection
- Providing contract negotiations and software licensing support
- Demystifying software licensing
Resources
- Quips: Networked Economy Models Emerge Should Verizon Gain Approval To Acquire AOL
- Book Summary: Lesson 2 From Disrupting Digital Business – Keep Brand Promises In An Attention Economy
- Research Summary: The Correct Way to Use Customer Data
- Event Report: Insights Into The New NetSuite At SuiteWorld 2015
- Book Summary: Lesson 1 From Disrupting Digital Business
- Personal Log: Read Chapter One of Disrupting Digital Business
- Press Release: Registration Opens for Inaugural Constellation Digital Disruption Tour
- Quips: The Long Tail On Intel’s Latest Earnings
- Event Report: Inside The Apple #SpringForward Event
- Event Report: Inside the #SXSW2015 Phenom – Meerkat
- Personal Log: Our Alliance With Digital Clarity Group
- Research Report: Enterprise Healthcare Management (EHM) – Healthcare Meets Analytics
- News Analysis: Rumors On Apple’s Foray Into Cars “Project Titan”
- News Analysis: Inside the First Industry-Specific Mobile Apps by the IBM MobileFirst for Apple iOS Partnership
- News Analysis: Going Deeper Into The Apple And IBM New Business Model Alliance
- Quips: Digital Transformation – Defining The Fundamental Elements For Digital CXOs
- Personal Log: Coming soon! Disrupting Digital Business – The Book
- News Analysis: Adobe EchoSign’s Electronic Signatures Goes 100% Mobile
- Monday’s Musings: Who Gets To Be A Chief Digital Officer?
- Monday’s Musings: The Seven Rules For Digital Business And Digital Transformation
- Tuesday’s Tip: Five Steps To Starting Your Digital Transformation Initiative
- Monday’s Musings: What Organizations Want From Mobile
- Research Summary: Economic Trends Exacerbate Digital Business Disruption And Digital Transformation (The Futurist Framework Part 3)
- Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)
- Research Summary: Sneak Peaks From Constellation’s Futurist Framework And 2014 Outlook On Digital Disruption
- Research Report: Digital ARTISANs – The Seven Building Blocks Behind Building A Digital Business DNA
- Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)
- Research Summary: Next Generation CIOs Aspire To Focus More On Innovation And The Chief Digital Officer Role
- Trends: [VIDEO] The Digital Business Disruption Ahead Preview – NASSCOM India Leadership Forum (#NASSCOM_ILF)
- News Analysis: New #IBMWatson Business Group Heralds The Commercialization Of Cognitive Computing. Ready For Augmented Humanity?
- Harvard Business Review: What a Big Data Business Model Looks Like
- Monday’s Musings: How The Five Consumer Tech Macro Pillars Influence Enterprise Software Innovation
- Tuesday’s Tip: Understand The Five Generation Of Digital Workers And Customers
- Monday’s Musings: The Chief Digital Officer In The Age Of Digital Business
- Slide Share: The CMO vs CIO – Pathways To Collaboration
- Event Report: CRM Evolution 2013 – Seven Trends In The Return To Digital Business And Customer Centricity
- News Analysis: Sitecore Acquires Commerce Server In Quest Towards Customer Experience Management
- News Analysis: Salesforce 1 Signals Support For Digital Business at #DF13
- Research Summary And Speaker Notes: The Identity Manifesto – Why Identity Is At The Heart of Digital Business
Reprints
Reprints can be purchased through Constellation Research, Inc. To request official reprints in PDF format, please contact Sales .
Disclosure
Although we work closely with many mega software vendors, we want you to trust us. For the full disclosure policy,stay tuned for the full client list on the Constellation Research website.
* Not responsible for any factual errors or omissions. However, happy to correct any errors upon email receipt.
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