In The News

MyPOV™

Here's where you'll find the latest point of view and insight from media interviews and videos.

IBM Acquires Marketing Automation Player Silverpop

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IBM To Buy Silverpop, Email And Marketing Automation Firm

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IBM acquires Silverpop to boost its online marketing personalization products

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USA Today: Silicon Valley reacts to HBO's sly 'Silicon Valley'

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WestJet turns to gamification to help its Oracle ERP users soar

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Dropbox Makes Another Nod Toward Business, But It Might Not Be Enough Yet

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WestJet turns to gamification to help its Oracle ERP users soar

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Dropbox Makes Another Nod Toward Business, But It Might Not Be Enough Yet

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SAP wants to make business users head-over-heels for HANA with new MOOC

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SAP wants to make business users head-over-heels for HANA with new MOOC

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Salesforce.com pins growth hopes on industries, wants to be bigger than SAP

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Spot yourself in this incredibly comprehensive list of CIO (and user) personas

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Salesforce.com pins growth hopes on industries, wants to be bigger than SAP

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Spot yourself in this incredibly comprehensive list of CIO (and user) personas

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Microsoft Enters The Marketing Software Ballgame

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7 Attributes Shaping the ART of the Customer Experience

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CIOs Need to Focus on Competitive Threats

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7 Attributes Shaping the ART of the Customer Experience

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